Run user interviews —
AI moderator, no scheduling.

User interviews are structured conversations with real users to understand their behaviour, motivations, and decision-making. Discovery interviews explore an unknown problem space; evaluative interviews test a specific concept or feature; win/loss interviews understand purchase decisions; churn interviews diagnose why users leave. Traditionally a researcher schedules and runs each call live. AskDeeper handles moderation and first-pass synthesis with an AI moderator that probes adaptively — so research teams scale 10× without losing depth, and PMs or founders without a researcher can still run discovery-grade work.

Four steps. (1) Brief — paste your hypothesis or research question. AskDeeper drafts an interview guide in under a minute; you review and edit. (2) Recruit — share one link with your panel, your CRM segment, or use built-in recruiting against your ICP. (3) Run — respondents start the interview the moment they open the link. The AI adapts each follow-up to the previous answer, probing to depth 3–4. Voice or text, on their phone, in their own time. (4) Analyse — themes, verbatim quotes, sentiment, and next-step recommendations land in a report you can share. The full loop takes a day.

They solve different jobs. UserInterviews.com is a recruiting marketplace — it finds you respondents matching a screener, and you (or your researcher) still run the calls live, transcribe them, and synthesise the themes yourself. AskDeeper handles the moderation and the synthesis: an AI runs each interview adaptively, then auto-extracts themes and quotes. Many teams pair them — recruit through UserInterviews.com or Respondent, then route interview links into AskDeeper instead of scheduling 30-minute calls.

No — and the design is specifically against that. AskDeeper handles moderation and first-pass synthesis so your research team spends time on framing the question, choosing the sample, and the strategic readout — not on running 30 calls and tagging transcripts. Researchers review the interview guide before launch, override AI-extracted themes after, and own the final report. Teams that adopt AskDeeper typically run more research, not less, and lean on their researcher more for judgement (sample design, framing, what-it-means-for-the-roadmap), not less. If you do not have a researcher today, AskDeeper lets you run discovery-grade interviews anyway; if you have one, they get more strategic surface area.

For exploratory discovery: most teams stop seeing new themes around interview 12–15 within a single segment. For evaluative or win/loss work: 8–12 per cohort gives directional signal, 20+ if the decision is high-stakes. AskDeeper scores theme saturation in real time — when the marginal signal flattens, the platform tells you. The “five users is enough” rule is from 1990s usability work and assumes you don’t need to compare cohorts; for modern product decisions, 15–25 is a more honest baseline.

Yes — and you can read sample interviews above before you publish. AskDeeper probes to depth 3–4: past the polite answer, past the first reason, into the actual behaviour. It anchors abstract claims in concrete instances ("walk me through the last time"), surfaces decision logic ("what was the moment you knew"), and reflects contradictions back. You review and edit the interview guide before launch, so your framing wins every time.

AskDeeper does the analysis automatically as responses come in. The AI extracts themes, clusters quotes, scores sentiment per respondent, and ranks themes by signal strength — how many respondents touched it, how strongly, where it converges across cohorts. Every theme links back to verbatim quotes; every quote links back to the source recording timestamp. You can drill from a high-level theme to the exact 30-second clip in one click. Manual tools like Dovetail or NVivo expect you to do the coding yourself — AskDeeper does it first, then lets you correct it.

Discovery (open-ended, problem-space), evaluative (concept, prototype, usability), win/loss, churn, customer discovery, onboarding, and pricing. Each has a tuned moderator playbook — discovery probes broadly, evaluative anchors on the artefact, win/loss traces the buying journey, churn surfaces the breaking point. You can also bring your own playbook.

Forty-plus, including English, Spanish, German, French, Portuguese, Italian, Dutch, Russian, Polish, Turkish, Arabic, Hebrew, Hindi, Japanese, Korean, Mandarin, Cantonese, Vietnamese, Thai, and Indonesian. The AI moderates natively in each language — it doesn’t translate then run an English script. Themes can be reported in the original language or translated for stakeholders.

$1–2 per moderated interview on the platform fee, depending on plan and conversation length. Bring-your-own-panel keeps it at the low end. If you’re using built-in recruiting, add the panel cost (typically $25–60 per completed interview). Compare to $50–150 in recruiter fees plus 30 minutes of researcher time for a manual interview, or $100–200 per interview if you outsource the whole funnel. The first 5 interviews on AskDeeper are free, no card.

It’s the user interview platform — the AI runs the conversation. Recruiting is optional: bring your own panel for free, or use our built-in recruiting against your ICP. Most teams start with their own panel (existing users, waitlist, CRM segment) because it’s free and respondents are already qualified.

GDPR-ready: customer-controlled data export and deletion per workspace, encrypted in transit and at rest, anonymised usage telemetry by default. Respondents consent to recording before every interview starts. SOC 2 Type II audit is on our 2026 roadmap and not yet completed — if your procurement team needs a formal report, talk to us about timing.