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What you get

Not transcripts. The why — with the quotes behind it.

Insights · 9 interviews

Why customers churn from our tool

3 themes
T01

Export speed is the real churn trigger, not the feature gap

7/9 respondentsfrustrated
78%
I lost 20 minutes on an export before a client call. I looked unprepared.R3 · Solo founder
T02

They’ll forgive missing features, not a broken first 5 minutes

5/9 respondentsmixed
56%
Setup felt like homework. I almost gave up before I saw any value.R2 · Indie hacker
T03

Pricing isn’t the objection — proving it works on day one is

4/9 respondentsuncertain
44%
I’d pay double if I knew it wouldn’t flake during a demo.R5 · Pre-seed founder

Recommendation: fix the export path before shipping new features — it drove 7 of 9 churn mentions. Then instrument the first-5-minutes drop-off.

Sample report with illustrative interviews. Every theme links back to the real quotes it came from.

The problem

Your dashboard shows the problems. Never the reasons behind them.

Analytics shows the drop, not the reason

Churn is up 12%. Okay — why?

Surveys collect checkboxes, not answers

Open-enders come back four words long. Nobody asks what they meant.

Real interviews get the why — but eat up your weeks

Scheduling, calls, notes, synthesis. Nobody does it continuously.

So decisions run on guesses

And turn out to be expensive.

AI organizes the data — you decide what it means.

How it works

Three steps to an insight report

1

Describe what you want to learn

Add your goal and context. Your interview questions are ready in about a minute.

2

Send the link

Email it to your list, drop it in your community or in-app, send via WhatsApp/Telegram, or print a QR. Respondents answer anytime — voice or text, 40+ languages.

3

Read the reasons — organized

Themes, the real quotes behind them, and next steps — not a pile of transcripts.

Don't take our word for it. Be the one interviewed.

Spend a few minutes as your own customer. Watch the AI hear a vague answer and ask the probing question you'd be too busy — or too polite — to ask.

No signup.

Everything you need for deep customer insights, at scale

Adaptive probing

The AI probes each answer for the specifics behind it — so you get the “why,” not just the “what.”

Bias-free analysis

Every insight is backed by direct quotes. Extracted from responses — not invented.

Voice or text replies

Respondents can answer by voice or text. Voice replies tend to be more detailed.

Instant insights

Themes, sentiment, contradictions, and standout quotes — ready right after they finish.

Security & privacy

GDPR-ready. EU data region available.

Multilingual interviews

40+ languages supported. Respondents answer in their native tongue.

Who it's for

Deep insights — without scheduling 1:1s

Product Managers

Know why customers churn before the roadmap review.

UX Researchers

Run 50 interviews this week without booking a single call.

Founders

Find out what to build next — from people who'll actually use it.

For founders

Marketing Teams

Get the words customers use — paste them into ads and landing pages.

Comparison

Why not just use surveys?

CriteriaSurveys1:1sAskDeeper
Adaptive probingNoYesYes
Interview-style depthNoYesYes
Interview 50–500 of your customersYesNoYes
No scheduling requiredYesNoYes
Instant insights (themes + quotes)NoNoYes

Surveys can include open-ended questions, but they don't probe based on what people say.

Questions & answers

Stop guessing why. Start knowing.

Create your first interview in minutes — or experience one yourself first.

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